Advertising Towards Dummies is the series we have been publishing with the intent to discuss methods used in advertising, and the reasons they are used. Which inevitably brings us to today’s topic: sex in advertising. I have collected 17 sexy commercials for you – some contemporary, some from a couple years back; some visually provocative and others subliminally suggestive; some for men and some for us girls.

Nothing sells better than a flash of skin. But a sexy ad does not necessarily have to come with naked models. Often enough, it suffices to merely suggest, or imply sex, without showing it in-your-face style. It strongly depends on the age of the target group the ad or commercial is geared towards.

So lets talk about sex

This is a mature matter, but I have picked commercials your kids may have viewed (if you have kids). It’s all in the best interest of this series, since sex plays a big role in both print and TV advertising. Read on →

Let’s talk about celebrities. In this second part of our series on advertising, Advertising towards Dummies, we’ll look at the marketing machine called Hollywood – which is geared perfectly towards us people, mostly of younger age, who are looking for direction in their lives. Celebrities fulfill this need for role models; and the entertainment industry sells these celebrities to companies who are looking to connect their products and services with a larger-than-life utopia. It’s a dream business.

A standard in advertising is to use the perfect model – a well-liked celebrity – in order to attract attention, brand, and build an image. Celebrities are our heroes; what applied to kings and dukes before the modern ages now is true for them. People look up at them and put stock in their opinion because they love them. We love the supernatural role models because they live the lives we dream about.

What is true for Hollywood sometimes applies to Washington, D.C. as well. A stage as slippery as politics inevitably comes with an entertainment factor – a factor that doesn’t always come from the inside: protagonists attract people’s attention by definition. So sometimes, we spectators get lucky to witness a moment that deserves gossiping about just because it’s so fantastic and out of the ordinary. This is a marketer’s dream not only in the United States: Read on →

There are two camps in the modern world. For one, there are the people buying stuff, and then there are those trying to persuade you into buying more of the same or something different. What are their strategies and techniques? Who is being targeted? I am working with Thumper on this. He has been in advertising and marketing for eight years now and loves it. We will be doing an interview for Bunny got Blog soon. We will be looking at how ads influence us and our children, how they are geared to do just that, and why they sometimes lead us to overspend beyond our means.

With today’s economy many of us are spending more wisely. Times are tough here and people are tightening their money belts. I was reading the Bloomburg Press and they stated that consumer spending was at its lowest since 1974.

Still we are subjected to the advertising of new products. At this time, advertising marketers are on overdrive, using whatever it takes to create an eye-catching advertisement for consumers. That is their job and that is why they get paid the big bucks. For the advertisers, it is necessary to make their market be aware of their products, and to attempt to drive sales up.

I find the focus of advertising is more on the person who is buying for the household. Men are being targeted for the expensive, big investments; after all, advertisers sell to demographics rather than just throwing something at the wall in hopes that it will stick. Some of their techniques are ruthless and under-handed, and many use sex to get the consumer’s attention. After all sex sells – right? Read on →

Here’s a very personal post about me and my family. Father’s Day is here and I want to pay a tribute to my dad. First off – my mom is pretty easy to talk about. I remember a conversation with my uncle about my mom – I said but she is mom, and his reply was yes she is your mom. And she is A Mother.

Yes, that is exactly how he meant it. My mom is intimidating to some, but I love her very much. My dad on the other hand – not so different but it is more like he wears a mask of superiority.

My father seems serious and unapproachable to those who don’t know him. But to me, spending time with my father was the highlight of my day. I was always around my mother and grandparents. My dad was always in his office working – don’t get me wrong, it was always standard procedure for all three generations to share dinner together and share events of the day. And I can remember sneaking a peek through the office door just to watch him work.

Good times. Where to begin? Read on →

For those of you that have been following Bunny got Blog, you know I spend a great deal of time utilizing the web and learning new things. I love to learn and I am also very curious about Thumper’s work. Over the last couple of months, he has been following this forum - and I decided to check it out the other day.

Internet Etiquette

I feel having good manners on the web is important and appreciated. Treating other human beings with respect in the same way you would want to be treated in return.

Another important factor is observing the website in question for a while before participating in the discussion. When I decided to observe this forum Thumper is visiting every now and then, in order to see just what was so interesting about it, what I found was a vast amount of obnoxious behavior. Read on →