As I am writing the final article in our Advertising Towards Dummies series, I reflect back and have to say that this “breaking out” of Bunny got Blog’s usual topics was a very fun ride. It’s not that far fetched; it is still close to my original idea of making this blog business related. Plus, [...]

As our series Advertising Towards Dummies continues, we have reached the part where Thumper has agreed to be interviewed. He has been in advertising and marketing for over 8 years now with clients around the world. Thumper is very intuitive as to what and why products and services sell. His expertise in the field is [...]

This is the 4th part of our series called Advertising Towards Dummies where we discuss the role of advertising today, the methods used to convice us to spend money on a product, and the effects of advertising on us as a society. Follow along by reading the first part about various advertising techniques, then read [...]

Advertising Towards Dummies is the series we have been publishing with the intent to discuss methods used in advertising, and the reasons they are used. Which inevitably brings us to today’s topic: sex in advertising. I have collected 17 sexy commercials for you – some contemporary, some from a couple years back; some visually provocative [...]

Let’s talk about celebrities. In this second part of our series on advertising, Advertising towards Dummies, we’ll look at the marketing machine called Hollywood – which is geared perfectly towards us people, mostly of younger age, who are looking for direction in their lives. Celebrities fulfill this need for role models; and the entertainment industry [...]

There are two camps in the modern world. For one, there are the people buying stuff, and then there are those trying to persuade you into buying more of the same or something different. What are their strategies and techniques? Who is being targeted? I am working with Thumper on this. He has been in [...]